Pretty Boy Enterprises, Inc. is founded by Joseph J. "Roc" Rockaitis, III. Based out of Chicago, Illinois. Pretty Boy Enterprises, Inc. provides various avenues for Pretty Boys to participate in the Pretty Boy Phenomena:

- Pretty Boy Magazine - Pretty Boy Club
- Pretty Boy Studios - Pretty Boy Channel
- Pretty Boy Connections - Roc Modeling Agency
- O.G.A. (Original Generic Art)

The Pretty Boy Phenomena

Pretty Boys can often be recognized right away. They have a reassuring smile and an innate sense of confidence. Pretty Boys often have a face that you'd want to look at for hours on end and have bodies that seem to have been sculpted from marble. What makes us attracted to them? Perhaps it's their symmetry. Perhaps it's their cool and composed nature. Perhaps it's the perfect head of hair. Perhaps it's the color of their eye which you describe as "greener than a traffic light". Perhaps its their introverted nature that makes you think you can break them out of their shell.

The male form has been celebrated through ages past. Whether it be a primitive cave-wall painting or a Renaissance sculpture of David, people love the male body. For ages, people have been trying to capture that certain masculine essence... mojo. If you will, in their medium. One of the more modern strides in artistic expression is the photographic. Everyone has shoe-boxes and iPods full of pictures. Pictures of loved ones and friends. Everyone has a picture of that special someone that they long for.

In recent years, the public has seen a resurgence in how men look at themselves. One thing is certain... men certainly take better care of themselves now than ever. And it's no wonder some have cultish followings for men like Brad Pitt, David Beckham and Chad Allen. They are the epitome of what a Pretty Boy is. Society has certainly captured the essence of this revolution with the inception of the word "metrosexual".

Pretty Boy worships continues despite nuptial promise. Take a look at the ever handsome Nick Lachey. Despite their recent file for divorce, his marriage to Jessica Simpson made a pairing no one can forget. One has to admit... Ethan Hawke and Uma Thurman made a cute couple. Who can forget the marriage between Brad Pitt and Jennifer Aniston... and the drama that ensued when he became involved with Angelina Jolie? They were most certainly enraptured by the Pretty Boy Phenomena.

So what is the Pretty Boy Phenomena? It's when you see a pretty boy and get weak in the knees. It's when you have a collection of photos of your favorite guy. It's when you look into a guy's face and think "I wanna be with him forever".

In any case, one thing is certain - Pretty Boys are here to stay!!

© 2008 Pretty Boy Enterprises, Inc.